R Squared logo on iPad screen

R Squared Capital Management is an asset management firm based in New York that creates complete wealth management plans. R Squared was in search of a logo that would differentiate them from the vast amount of other financial institutions on Park Ave. in New York City. Below is a logo that was presented but ultimately rejected by R Squared as their re-brand came to a finalization.

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R Squared logo placed on digital rendering of materials
R Squared logo placed on exterior wall
R Squared collateral materials - business cards


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